by: Jolian Grant
In the previous articles we looked at the success of Obamas' fundraising campaign where he used the Internet, social websites and email to reach his supporters for funding. Taking those concepts and employing them towards a charities website how do you maximize your web presence to entice online donations?
Your Donors Are Educated and Watching You
Responsibility with donations is still the biggest influence that donors consider when choosing a charity. The only other consideration that ranks as high is a persons' emotional attachment to the cause. The study conducted by Convio called The Wired Wealthy says that donors are researching their potential charitable organizations and their success against the issues.
"...report visiting third party evaluators - particularly Charity Navigator - as part of their personal philanthropic due diligence. Charity Navigator has just added an option for donors to add their own personal views of various charities and causes. This reflects a broader trend online affecting all areas of commerce, with user-generate content (e.g., Trip Advisor) supplanting "professional" evaluations (e.g., Frommers). There is every reason to expect that this trend will continue to grow within the philanthropy world."
After considering feedback from online third party sites donors read through a charitable organizations website before donating for the first time. Emphasize again has to be put on the importance of a clear navigable website that states how the money generated is being used. It would be good to stress the emotional side and how the donations have helped improve lives. Stating statistics and numbers alone won't be able to sway potential donor's minds.
What Concerns Stop Online Donations?
In the last article we see that people have realistic goals about their giving. They expect that the issues today will be long and protracted but are encouraged to see that their money is being well spent. The more responsible an organization is with their donors' money the more likely those donors are to contribute again.
The layout of the website must be clear to allow quick access for donors to give. The main concern that slows donations is privacy after the donation and continued solicitation. The donors are worried that their information will be sold and given out to further charities or they will be hounded for more money. The only security concern is email from the charities may be fake. With the proper explanation before a donation is made these concerns can set donors at ease and make for a return contribution quicker.
Article Source:
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About the Author:
Jolian Grant is owner and operator of http://www.justfundraising.com. He has over 16 years experience helping schools,churches and youth groups acheive their fundraising goals. To date Jolian has helped raise over 45 million dollars for charitable causes. Check out the justfundraising/charity blog at http://fundraisingideas.com/blog/
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