Category Archives: Event Marketing

Check-boxes or Radio Buttons?

Check-boxes or Radio Buttons?

Checkboxes

How do you choose between check-boxes and radio buttons? One is square and the other is round; which fits your event registration website? There is more to choosing than just looks or your favorite shape. Choosing the right option will decrease confusion for your registrants and increase the accuracy of your session selections.

Check-boxes in a group of sessions allow 1 or more to be selected while Radio Buttons allow only 1 selection.

Examples:

  1. If you have sessions that occur on different dates OR at different times, then you will want to place them together in the same group AND use check-box selection – allows more than 1 to be selected .
  2. If you have more than one session that begins at the same time, then you will want to place them together in the same group AND use radio button selection.

How do I decide how to Group my Sessions?

Grouping your sessions correctly is the key to insuring that your registrants are not confused by the selection options. A couple of general rules:

  1. If you have sessions that start at the same time, make it impossible to register for more than one session – put all of these sessions in one group.
  2. If you have sessions that start at different AND non-overlapping times, then you will want to make it easy to pick as many as sessions as they want – put all of these sessions in one group.

Tips

  1. There cannot be check-boxes AND radio buttons in the same group.
  2. If you require attendance at a session, then this session should not be in a radio button group with other sessions.
  3. You can require attendance at the session level; however, …
  4. Do not place 2 sessions, each requiring attendance, in a group with radio buttons

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Are you asking questions on your registration page?

Are you asking questions on your  registration page?

If you’re organizing an event—like a conference, a fundraiser, a training seminar, or a professional event— asking the right questions is critical and can determine the success of your event.  With an online registration tool like rsvpBOOK.com, you can ask the important questions to registrants easily. Not only will you save time but your guest will love providing all pertinent information before the event.

Lets face it, you will need the information in order to increase your chances of having a successful event.

What are good questions for event registration?

Some people are unaware of the types of questions that are useful when managing your event. Capturing useful information from your registrants can substantially affect the quality of your event management tasks.

These questions are intended to give you ideas about what questions can be useful to you.

FLIGHT ARRANGEMENTS GROUP ARRANGEMENTS HOTEL INFORMATION MISCELLANEOUS REGISTRANT INFO

Benefits of using rsvpBOOK.com to ask questions

  • Capture additional registrant information using  customized questions you create
  • Use conditional logic to display different questions based on specific responses
  • Use conditional logic to display Sessions and/or Sales Items based on question responses; can be used to display different sessions and sales items to different registrant types, for example guests, sponsors and exhibitors
  • Design your question responses using text fields, radio buttons, check-boxes, and drop-down menus
  • Show different questions for each registrant type
  • Organize and display your questions using section headings
  • Specify whether or not responses are required or optional
  • Easily export question responses to any spreadsheet program using our standard reports
  • View responses by question or by registrant
  • View and download attendee responses, easily filter by any specific question, such as arrival time, meal preferences, lodging arrangements
  • Use our standard reports or create custom reports to meet your specific needs.
  • Easily share question responses with vendors and include only the information they need. All reports are accurate in real time; send to the caterer, the hotel, the shuttle company, colleagues and managers

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Pay Per Click – 3 Tips for Marketing Your Event

Pay per click Ads

There are several platforms available for marketing your event. There is social media, there is offline marketing, there is group marketing but sometimes you may need to pay for ads and one of the more popular ad platforms is pay per click(PPC).

Online, there are several different ways to market online including banner ads, placements, mobile ads but one of the most popular is pay per click (PPC). With pay per click ads, you only pat when a viewer clicks the ad and goes to a landing page that sells the event.

There are several PPC platforms, each has advantages for marketing, you can use one or all to market your event.

Linkedin.com ads can be targeted toward a specific business professional demographic. Facebook ads can also be targeted but to a broader demographic other than just business professionals.  Google ads can be targeted towards a wide variety of potential attendees including on their search engine results page which is the most popular and the method shown in the image.

Tips for PPC Marketing

Here are some tips for making PPC marketing easier and more effective.

  1. Be clear about your goal. What is the goal of the campaign? Is the goal to collect names and emails for future marketing? Is the goal sales? Whatever the goal, it’s important with PPC that you are clear. Remember you are paying per click, so being clear about what happens after they pay is very important.
  2. Write effective ad copy. PPC ads are short; the typical ad is a total of xxx characters including xx for the heading and xxx for the ad copy and web address. So the ad copy has to get to the point quickly. The ad copy must compel an interested viewer to click on the ad.
  3. Write effective landing page copy.  After the viewer clicks on the ad, they land on the landing page. The landing page copy is the sales copy for an action so it must be specific and compelling.

PPC marketing can be an effective tool for marketing your event, but they require that you follow the tips listed above to be effective.

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Leveraging Email Marketing to Drive Event Registrations

Email Marketing Letter Picture

Organizations who invest the time to build a sizable email marketing listserv have incredible power at their fingertips. With the right strategy, these lists can be leveraged to drive a large amount of event registrations.

Before the Event
Rather than sending many emails directly marketing your events, create more dynamic content that will engage your readers and simultaneously generate interest. Here are some topics that you can write about pre-event to drive signups.

  • Share profiles of your speakers. This will allow potential attendees to connect on a deeper level with your event content and will encourage them to sign up.
  • Share articles and news stories that are related to your event content. Though the articles may not be directly related to your event, intriguing people with similar content will allow them to get a sense of what they will experience.
  • Tease your potential attendees with giveaways, raffles and exclusive information that they will receive.
  • Engage your current registrants with ways to connect with each other. Rather than focusing on more marketing, once someone has registered for your event, share Twitter lists or online communities where they can connect with fellow attendees.

During the Event
If your event takes place over several days, you can keep your audience engaged using email marketing during the event. Share recaps of the day, success stories from fellow attendees and sneak peeks at content that will be shared in the following days. The main goal is to keep your attendees engaged regularly.

For those events involving many different workshops or classes, you can send surveys to attendees of particular sessions during the event, while the session is still in their mind. Often times, this approach works better than sending the survey at the end of the event and forcing attendees to remember one workshop experience in a plethora of engagements over the course of a multi-day event. You can focus in on a few keynote or innovative sessions for this approach to get quick feedback.

After the Event
Many event organizers forget about the importance of their email marketing list after the event is over, but it is very important to keep people’s attention in the days and weeks following a successful meeting. Email them a link to the pictures and videos that help them relive their experience. Share success stories of people who made great connections or learned from the content.

Once the event is over, you will need to use the email marketing list to direct your attendee’s attention to other sources where they will stay engaged. This could include your blog, website or other social media links.

Of course, you can also solicit their feedback using surveys that you send via your email marketing list. These surveys can be sent to segments of your attendee population and even leverage the power of conditional formatting, where you can ask a specific set of questions to an attendee, based on their answer to one question. For example, you can ask whether a person attended a particular session and then only ask them feedback questions about that session if their response is “yes”.

rsvpBOOK Email Marketing Integrations
If you are using a powerful online registration system like rsvpBOOK, there are several ways that you can use the product to better manage the surveys and emails you want to run for your next event.

Personalize
When you are communicating to your audience, you know that the best way to receive a response is to personalize your message to them. Using rsvpBOOK, you can send personalized email invitations, reminders and custom messages to your attendees. Doing this through the system rather than through your email client makes this a more seamless process.

You can even control the emails to look like they come from your email address and direct all responses to your email address using the Outbound Email Tool. In the Outbound Mail Server Control Panel, you can send all of your email messages through your company’s mail server, saving you from most firewall issues that may occur in a corporate email environment.

Schedule
While you may know when you want to send your email blast, you may not always be available to put it together and send it at that moment. Using rsvpBOOK’s email wizard, you can put together your customized email blast and schedule it to be sent at a time in the future. Or, of course, you can send immediately.

Remind
We know that attendees often forget to register or register at the last minute. Using email marketing within rsvpBOOK, you are able to remind your attendees who have not already registered, and even incentivize them with a discount or promotion. Rather than having to manually track who has registered and who has not, rsvpBOOK handles all of those logistics for you and helps you focus on the content of your messages that will get people to register.

Add Depth to Confirmation Emails
Most planners send their attendees a confirmation email prior to the event, but many do not have the ability to include downloadable files. rsvpBOOK allows you to add downloadable files such as floor plans, speaker bios, driving directions and more to your attendees, even those who declined to register. You can also use their email tool to send reminders about specific sessions or workshops that they attended.

Send Surveys to a Subsection
While conditional formatting is a feature of rsvpBOOK, you may also decide to send a survey to sections of your list such as attendees, those who did not show, those who did not register, or those who attended a particular session or workshop. This allows you to create very targeted surveys that will help you improve your future events and collect meaningful information from your attendees.

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Advantages of Cloud Based Event Management Software

Cloud Event Management Software

The buzz these days is about ‘the cloud’. Data is stored in ‘the cloud’. My application runs in ‘the cloud’. But what is ‘the cloud’ and why should I choose cloud based event management software.

Increases in Internet connectivity and bandwidth, has made it easier and more practical to store and manipulate data in ‘the cloud’.

Cloud based event management software makes it easier for attendees to register for your event and for managers to get event  information quickly.

Here are some advantages of cloud based event management software.

Information Available Everywhere

Cloud based event management software makes the process of entering, accessing and tracking data easier. Because the software is in ‘the cloud’, attendees can use that software to learn details about the event, register and pay to attend your event. Because that data is in ‘the cloud’, event managers and planners can access that data and can get accurate information about all aspects of the events. Managers can easily determine the number of  registrants, how many have paid and what sessions are popular, all of this information is available to event planners before, during and after the event.

Easier Event Marketing

Event planners can easily create an event website and use the event website address in all of their online and offline marketing.

Also, cloud based software makes it easier to use social media and other online marketing tools to market the event. Since social media software is located in ‘the cloud’, using cloud based event management makes social media marketing easier. The event software can post to event social media accounts as well as collect the social media accounts of event registrants.

Repeat Events Are Easier

Because all of the data is in’ the cloud’, creating, marketing and managing repeat events is easier. Because event attendee’s data is in the cloud, you can use that data to analyze the success of the event as well as to market upcoming events. Because session data and surveys are in the cloud, you can use that data to analyze session success.

Easier Event Management

There are good reasons why ‘the cloud’ is the buzz and cloud based event management software makes the process of creating successful events easier as well.

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