Tag Archives: Event Management Software

Advantages of Cloud Based Event Management Software

Cloud Event Management Software

The buzz these days is about ‘the cloud’. Data is stored in ‘the cloud’. My application runs in ‘the cloud’. But what is ‘the cloud’ and why should I choose cloud based event management software.

Increases in Internet connectivity and bandwidth, has made it easier and more practical to store and manipulate data in ‘the cloud’.

Cloud based event management software makes it easier for attendees to register for your event and for managers to get event  information quickly.

Here are some advantages of cloud based event management software.

Information Available Everywhere

Cloud based event management software makes the process of entering, accessing and tracking data easier. Because the software is in ‘the cloud’, attendees can use that software to learn details about the event, register and pay to attend your event. Because that data is in ‘the cloud’, event managers and planners can access that data and can get accurate information about all aspects of the events. Managers can easily determine the number of  registrants, how many have paid and what sessions are popular, all of this information is available to event planners before, during and after the event.

Easier Event Marketing

Event planners can easily create an event website and use the event website address in all of their online and offline marketing.

Also, cloud based software makes it easier to use social media and other online marketing tools to market the event. Since social media software is located in ‘the cloud’, using cloud based event management makes social media marketing easier. The event software can post to event social media accounts as well as collect the social media accounts of event registrants.

Repeat Events Are Easier

Because all of the data is in’ the cloud’, creating, marketing and managing repeat events is easier. Because event attendee’s data is in the cloud, you can use that data to analyze the success of the event as well as to market upcoming events. Because session data and surveys are in the cloud, you can use that data to analyze session success.

Easier Event Management

There are good reasons why ‘the cloud’ is the buzz and cloud based event management software makes the process of creating successful events easier as well.

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Event Management Software – Choose the Best for Your Event.

Technology is driving event planning and management today.  Having the right event management software is important to making managing your events easier.

Depending on the size and scope of your event, event management software features and benefits are an important part of your events success.

Here are some of the questions you should answer before deciding on an event management software solution.

Is the Software Easy to Use?

The software you choose should be easy and intuitive to use. Software elements should be easy to use and  clearly labeled. Help topics should be easy to find and read. Examples and pictures that demonstrate functionality should be readily available.

Does the software make the process of creating a registration website easy?

Registration websites are essential to event management. Your event management software should make the process of capturing registrant information easy. The software should allow you to easily manage registration data and allow you to process payments, if needed.

Can the software be easily tailored for your event?

The software should allow you to customize the colors, graphics and other properties of the event registration website to reflect your firm’s brand. The software developers should be able to customize the software quickly if you have any special needs.

Does the software work on all browsers?

Most of the time web browsers display websites properly but sometimes there are problems. It’s important that your event management software has been tested on all of the popular web browsers to avoid display issues. It is also important that the software provider has the technical skills to quickly fix technical issues that may arise if there is a problem with your site in a specific browser.

Will your registration website be mobile friendly?

Tablets and mobile phones all have browsers and mobile usage is exploding. Will your event registration website be mobile friendly? Will the site be easy to read on iPads and other mobile devices? Making sure your  registration website is mobile- ready will increase visibility and registrations.

Does the software allow you to offer credit card and other payment options?

Your event management software should make integrating credit card payments easy. The software should integrate easily with the information provided by your credit card provider. If you don’t have a credit card processor, the event management software vendor may have a process in place to allow you to process credit card payments using their provider.

Does the software allow custom emails?

Before, during and after the event, you are going to want to easily send emails to event attendees and others. The event management software you choose should make it easy for you to  customize and send email.

Is the software clearly and competitively priced?

Does the vendor provide clear pricing? Are there any hidden fees? Some event management software is free but the more robust software solutions require a fee for use.

These are just some of the questions to consider when picking event management software and an event management software vendor.

Be clear about your event production needs and have planned many of the aspects of your event before choosing an event management software vendor.

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