Tag Archives: Online Event Marketing

How to Get the Right Event Attendees

Getting the right event attendees makes an event a success

Getting the right event attendees makes an event a successYou’re planning your next event or meeting – maybe it’s a new one or you’re trying to improve  attendance from your last one – and the question arises who are the right event attendees for it and how to you get them there?  When organizing an event or meeting, you don’t want just anyone to show up.  It’s about getting the right event attendees to show up.  No matter how much time, effort and resources you put into doing an event, it will be difficult to find success if the right crowd is not in attendance.

Whether it’s a huge multi-day conference or a small intimate meeting, getting the right event attendees is the first key to hosting a successful event.  But who are the right event attendees to invite and how do you get them to come?  Who makes up the right crowd of people?

Getting the right event attendees requires successful event marketing including social media, content marketing, and ads are important to attracting the right event attendees.  Often, however, the one area not given enough attention is conducting an effective event email marketing campaign.  Many event professionals are clueless on how to run one that brings in the right event attendees.  What starts out as well-intentioned communications turns into a SPAM fest, unopened emails, unsubscribers, and lost potential attendees.

How do you turn this situation around?  One way is better segmenting of your event marketing lists and using them to target the right event attendees you want to come.  Here is how to get the right event attendees to your next event or meeting by effective segmenting of your event email marketing lists.

Getting the Right Event Attendees:   Determining Who They Are

To determine who they are, ask yourself a couple of questions:  what do I want to accomplish with this event?  What are the business goal and strategy which this event is meant to support?  Your answers will help you define the right event attendees.  Also it will give you a clear direction to head to that will help you to make better decisions while planning and implementing your event.

Next, you want to make sure that the people you’re inviting to your events are at least the right audience.  This might seem easy but figuring out what types of people you want at your event is a step not to be taken lightly.  There should be strategic thought given to who you want to reach.  It is up to you to determine who the right event attendees for you.

First off, the right event attendees consist of the people who will be most receptive to your event or meeting’s purpose and message.  It also includes people who are invested and loyal to your company or organization as well as influential prospective customers, donors, sponsors, or business partners.  Having the right event attendees not only fosters deeper engagements, it also turns them into devoted advocates for your company or organization.

Once you are aware of your business goal and what strategy your event will support, it is time to define the right event attendee profile you are going to target.  The best way to do this is by searching your event email marketing lists for the potential attendees that will deliver your goal.  Organize through segmentation, the data there and use it to target, or focus on, the type of people you want to invite and eventually come to your event.

Getting the Right Event Attendees:  Why Segment Your Lists

If you are experienced in email marketing, you are probably familiar with the terms segmentation or segmenting.  The term simply means dividing people into groups based on information like interests, demographics, geography, passed behavior, preferences, and other psychological attributes.  When dividing your list into groups, make sure you spend time on data quality to ensure that the lists can be reused in the future.

The idea is to try and understand what your most valuable attendees or potential attendees have in common and how they differ from the rest of the people in your event’s universe.  That way you can be more targeted (focused) in your event email marketing efforts and appeal to your high value attendees.

When used for events, segmenting your email marketing lists is vital to getting the right event attendees registered.  When done properly, you can significantly increase the effectiveness of your email marketing campaigns and the eventual success of your event.

Often emails are not one size fits all but must be tailored (segmented) to appeal to the right event attendees.  This is especially critical when developing the right message for a particular list segment.   One email might appeal to some people on your list while others need something completely different.  The people who aren’t interested in your emails might delete them or, worse for you, unsubscribe if they find that your messages aren’t relevant to them.

A study by the email marketing service, Constant Contact shows that 56% of people who unsubscribed from a business or non-profit list did so because the content wasn’t relevant.  Segmenting your event email marketing list to target the right group of people with the right relevant message or content can help you avoid this problem and increase your event success.

Getting the Right Event Attendees:  Prospects and Previous Attendees

There are so many different ways to potentially segment your email marketing list to get the right event attendees.  From an event marketing perspective, the simplest way to divide your list is into people who have never attended your event  (prospective attendees) and those who have attended in the past (previous attendees).  Then create the right message and provide the right information for people in each list to ensure getting the right event attendees.

Marketing to Prospective Attendees.  If someone has never attended one of your events before or knows very little about your company or organization’s mission, then your marketing approach needs to be different.  When it comes to converting prospects, your focus needs to be on building trust and credibility.  Concentrate on creating a value proposition for them to attend your event, moving from showing value to eventual registration.  Starting off with a hard core sales pitch sets you up for failure and perhaps losing a prospective attendee.

Marketing to Previous Attendees. One of the greatest ways to jump start your event registration is by targeting your list of previous attendees.  Most likely, the right event attendees are those who have attended your event before.  Provide your previous event attendees special attention with your best deals you can offer.   This doesn’t have to be a huge ticket discount; is there a value-add or additional premiums you can offer them.  When you go the extra mile for previous attendees, it pays with early registrations for your event.  It also gets them back in the future too.

Getting the Right Event Attendees:  Taking a Deeper Dive with Your Lists

But you can divide your list down even further.  Here are 5 common ways to potentially segment your email marketing list more and help you get the right event attendees.  You might want to use them to improve your event marketing and promotional efforts.

  • Geography
  • Demographics
  • Type of Company or Job
  • Behavior
  • Psychographics

Geography.  One of the simplest places to start in further segmenting your email marketing list is based on geography.  For example, if you find that your previous event attendees have come primarily from a certain location or locations, you may consider segmenting your list to focus on these particular geographic areas.  See whether spreading your event marketing budget and efforts across a broader geographic area is the best thing to do or whether targeting specific geographic locations is more successful in getting your right event attendees to come.  Evaluate activity throughout your registration process and see the results.  This should lead to a much better outcome for getting the right event attendees as well as marketing ROI for your events.

Demographics.  This is perhaps the most familiar ways to segment your event marketing list. It is a way of looking at your potential event attendees based on common attributes such as age, gender, income, marital status.  Combining several demographic attributes, you can create a much targeted event attendee breakdown, which becomes a target persona.   Build your segments off your previous event’s information so you know who is actually registering and not just who you think might be registering.  Once your event is done, you can review your attendee report and look for trends.  What you find, can be used to build other target personas for future events.

Type of Company and Job. Another good way to further segment your event email marketing list is by grouping your potential attendees based on the type of company they work for.  Often this is based on what industry they work in, such as retail, non-profit, automotive, software technology and others. Or segment them on company size, revenues or location.

Within the company segmentation, you also can further segment based on the job or position held by the targeted event attendee such as sale, marketing, human resources, IT.  Combining two attributes such as position and job gives you yet another way to segment your list to get the right event attendees.

Behavior.  Potentially the most powerful way to segment your event marketing list is based on behavior of your event attendees.  While this may be tricky to determine for first time attendees, it can be done for previous attendees.

One example is to segment them based on behavior when registering for your event.  Segment your list of previous attendees by how and when they registered for your event.  Group the “early bird” registrants into a segment; do the same for those who register late or at the door.  Another group could be your long time attendees.  Create a more effective marketing effort to reach each group based on their past behavior.

Personalize the email invitation message based on this behavior to get them in the door.  Maybe you can even get those who register late or at the door to become “early bird” registrants.  Also, your long time attendees deserve special attention and a more personal approach.  Show how you value them when communicating with them in an email invitation that is specifically for them.

Psychographics. Psychographics is the subjective information about what motivates and interests your potential even attendees.  It’s a look at internal motivations such as values, attitudes, personality rather than external attributes you find in demographic information.

To develop such data, survey your event attendees before your event to gather revealing psychographics about their values, lifestyle, attitudes, or whatever subjective information is important for you so you can target the right event attendees.  Analyzing survey results helps you develop the target personas for your event so you can create highly focused and effective event communications for each segment.  Psychographics information can help you hone in on what makes them tick – and click.

Developing tailored psychographics profiles also can help you refine the right message for the right group of people.  Understanding what type of message will appeal to people in a group divided by psychographics information can make your event marketing campaign more successful and get you the right event attendees.

Getting the Right Event Attendees:  Benefits of List Segmentation

Segmenting your list means you will have to invest some time and money sorting to get your right event attendees.  But it also means you will have more success with your event email marketing campaign.  So what are the benefits of all this work?  Here are at least 3 benefits.

Better Open and Click-Through Rates.  There has got to be nothing worse for an event marketer than putting together an email marketing campaign, send the emails out,  and….nothing or next to nothing with responses.  Ouch!  That hurts a lot.

To get people to attend your event, you need to get people to open you emails and click.  To increase the chances of this happening, you need to create a tailored, relevant email with interesting content which motivates them to take the action you want – register for your event.

To ensure a high open and click-through rate, have an appealing subject line that makes a person want to open the email.  Once opened, the message in your email needs to be engaging and persuasive so the person takes action and registers for your event.  If you are seeing low open and click-through rates, try testing different subject line text or messages to see which gets better results for you.

Fewer Unsubscribes. Not everybody is going to be interested in your event emails so unsubscribes will happen.  However, if you’re seeing a high number of people unsubscribing to your event emails, then you have a problem needing attention.  An increase in unsubscribes is like adding insult to injury.

Before pushing the panic button, assess your email messages.  Perhaps the person unsubscribing might have been interested in your event but the email didn’t seem relevant to him.  This happens frequently when using generic mass emailing rather than segmenting your email list and customizing your content for a target group.

Next time, segment.   It is likely you will see fewer unsubscribes and a higher positive response rate for your emails.

List Fatigue.  Wearing out your welcome in the inbox is tough.  There is a fine line between creating your event buzz and providing the necessary event information and being just a bit too annoying to people.  So much so, they delete your emails or, worse yet, unsubscribe from your list completely.

A person has to care about what you are sending him and see the relevance in the message you’re sending.  Again, mass generic mailings increase the possibility of a negative outcome for you.  A targeted approach using segmented list with customized messages is more effective.

Strategically send you emails to your smaller, segmented event email marketing list, staggered over time throughout your event planning.  This allows you to get you message and information out without being an unwanted presence in a person’s inbox.

Getting the Right Event Attendees:  Conclusion

It may seem a lot of tedious work but the more customized the event emails sent to smaller groups that share a common characteristic, the greater the chance of success for your event marketing efforts.  More segments and personalization creates more responses.  This increases the chances of a larger turnout for your event.  More than what you might get using generic emails sent to a large group of untargeted invitees.  If you want the right event attendees, it’s worth the extra effort.

 Getting the Right Online Event Registration Software:  rsvpBOOK

Using event technology to make your event planning and management easier and run more smoothly is really a no-brainer.  Finding the right event technology to help you is another story.  At rsvpBOOK we believe we are the right online event registration and management software to make complex tasks like event email list segmentation easier.

We can provide you smart, simple online event registration and event management software to save time, save money and allow you to work more efficiently to get things done right and on time in this era of increasing high expectations.  And, the versatility of rsvpBOOK event management software meets your needs no matter the event type or size, from professional training meetings and workshops to large conferences.

rsvpBook has you covered so your event can manage itself and you have less event stress.   Smart. Simple.  Efficiently.

Try us at www.rsvpBOOK.com.  We make the complex, easier.

 

 

Crowdsourcing Your Next Event: 5 Helpful Steps

Crowdsouring for your next event
Crowdsouring for your next event

Crowdsourcing can make many heads better than one for your events

As event professionals we plan our events to make our attendees happy – draw them in, engage them, make them want more, and return next time.  We want to make sure that we are meeting their needs and ultimately getting a positive ROI for them and for our company or organization.  Arranging speakers and topics often 12 months in advance is a challenge.  Delivering quality up-to-date content to your attendees isn’t always as simple as highlighting trends, buzzworthy topics, or celebrity speakers.  Now attendees not only want to participate in the event itself, they also want to play a part in deciding what it is.  One tactic that event professionals are starting to use with the process of selecting topics and speakers for their events is crowdsourcing.

What is Crowdsourcing?

So what exactly is crowdsourcing and how do you use it for event planning? Crowdsourcing is the process of collecting information, content, and ideas by asking for contributions from a large group of people.  For event professionals, that large group of people should consist of those who have attended similar events in the past as well as the members of your target market.  You can use it in many ways – selecting speakers and panel session content topics as well as choosing attendee activities at your event.  Done right, crowdsourcing can be a great way to delegate some of your event work to attendees, find innovative solutions to problems, produce new ideas and generate excitement for and personal investment in your event.

Getting Ready for Crowdsourcing – Ask Questions

But are you ready to use crowdsourcing? How far do you want to jump into this type of planning process and in what areas?  How do you effectively implement crowdsourcing into your event?  Before jumping into using the crowdsourcing, you need to understand crowdsourcing an event is a co-creation process between you and your crowdsourcing participants.  It involves managing your ego as well as the egos of others in the planning process.  If also involves letting go of some of your control over every aspect of your event. Deciding if, and how much, of your event content you want to crowdsource will depend largely if these realities cause you anxiety or if you are willing to share some of the responsibility of planning with others.

If you get past this initial soul searching, the other part of deciding if, and how much of your event content and speaker selection you want to crowdsource will depend on your audience.  Some questions you should ask before you begin implementation include:

  • What kind of information are you gathering and for what purpose? New ideas? Topics of discussion? Great speakers?
  • Who do you plan to ask? What is your demographic?
  • How many sessions and speakers will participants have input on? Are you going to be adventurous and go all out or are you going to be more conservative and limit the areas of crowdsourcing?
  • What feedback have you already received from past attendees and stakeholders which can help set your direction and event framework?
  • How will you collect ideas and suggestions, evaluate them, and make the final selection?
  • How will you promote your crowdsourcing to your target audience and interested participants?

You may have others you want to include in your decision making but these should help you get moving on the right path.  Knowing the answers to these questions will help you to set reasonable expectations for your event.  They will also provide you a framework within which to do your crowdsourcing process.

Crowdsourcing Process in Action – Setting the Framework

Once you decide to use crowdsourcing as part of your event, make it easy for your audiences and stakeholders to suggest ideas by utilizing your digital and social media online resources, implement a smart evaluation and selection process, and do plenty of promotion to reach people.  Let’s start with soliciting input.

Every event has a theme providing a framework within which topics and speakers relevant to the theme are created and eventually selected.  Using your framework, you have planned your thematic messages and topic strands that are going to be delivered at your event.  But not everything needs to be determined by you – include your crowdsourcing participants in the process.  Let them choose what topics they want to learn about or speakers they want to hear from too.  Someone might come up with a new and fresh speaker or topic that you have never even heard of.  Here’s where you can crowdsource ideas from your interested participants and begin your co-creation process.

Crowdsourcing Process in Action – Soliciting Input

As an event professional, you can provide topic strands within the event program that appeal to your intended audiences and encourage their participation in the decision-making.  You can do this in various ways.  Probably the easiest is to ask them in person or online what topics or keynote or panel speakers they want to include within your thematic framework.  You also can provide topics or speakers and get feedback from them.  Exploring the feedback will give you a better idea of what is in demand and important to them and not just what you think is in demand.

Some other tools for crowdsourcing include surveys, questionnaires, social media or blogs which illicit suggestions.  Employ that email list you created and your most active social media accounts and post your questions to your target audiences.  Be innovative and engage your participants.  Maybe use a unique event crowdsourcing hashtag or a contest where you reward the winner (winners) with something valuable (maybe a free pass to your event, an opportunity to introduce a speaker or chair a session).  Offering incentives is a great way to get their involvement.  Perhaps you write a blog post about your event and solicit comments and suggestions.  E-mail a survey to your mailing list.

Finally, what feedback have you received from past similar events?  Using responses and data collected from surveys and live polls taken at the time is a direct link between your event and your attendees.  This information offers a multitude of opportunities you can easily act on.  The insights gleaned can be used to design better events and attendee experiences and help you make your event as relevant and engaging as possible.

These are just some initial suggestions to get you moving forward in your crowdsourcing efforts.  What is important is to start the process and get the input so you create your event.

Crowdsourcing Process in Action – Evaluating and Selecting

How democratic do you want to be in evaluating and selecting?  This is your call and can range from opening it to all interested people in your audience to “vote” on suggestions made or establishing a smaller group of “judges” to make the final determinations on topics and speakers.  If you decide on an open process, you need to determine who gets to be a “voter” –  the entire public or only registered attendees.  Most events that use crowdsourcing require that “voters” be registered as they have more of a stake in ensuring a quality lineup at the event they are attending.  One of the big trade-offs of this type of democratic process is that final selections can delay your overall event programming and cause last minute time crunches as you finalize topics and speakers.  To avoid this, voting deadlines need to be established.  Also focus and quality may suffer but again, you hope your potential attendees are selecting for the best and hottest topics and speakers to make the event program.

On the other hand, just because you are involving the outside talent of your audience and stakeholders with crowdsourcing doesn’t mean you have to be totally democratic in your evaluation and selection process.  There needs to be some limits or restrictions here to avoid the whims of fancy.  Also setting some safeguards for evaluating and selecting topics and speakers can maintain your event focus and theme as well as ensure a certain level of content and speaker quality.

Here is where creating an advisory board or committee and using their expertise to help curate the most relevant content and speakers is beneficial.  Adding such boards or committees help you with the evaluation and selection process in some way lightens the burden and responsibility for you to make these decisions alone.  It also is a great way to gauge the kinds of topics that will most interest your event audience, especially if they have history with the event or the subject matter which has been selected as your event theme.

Once again a middle or hybrid course may be the solution for you.  An option is to use the advisory committee or board to do the initial screening of topics and speakers before opening the process to voting by the public or registered attendees.  It can be easier and more effective for those who participate in the selection to have a refined list of possibilities rather than an endless, and perhaps confusing, list.  It also helps you with a bit of quality control.

Crowdsourcing Process in Action – Promoting Your Efforts

Don’t forget to promote the opportunity to get involved in your crowdsourcing efforts. Whether you are crowdsourcing ideas before your current event or during a previous event, make sure everyone knows they are invited to contribute and how to do it.

As with soliciting suggestions input, use your email list of current and previous attendees and other stakeholders; actively engage with your target audiences on your most active social media accounts and hangouts; and don’t forget in-app push notifications to get the word out.  Your website and blogs are also great promotional tools to let people know what you are doing.

Whatever methods you use to promote your event crowdsourcing efforts, it is important to reach as broad and diverse a segment of your targeted audience as possible.  It provides you a great pool of talent and ideas which you alone may never have thought of or even considered.  Perhaps two heads are better than one?  It also engages them as potential attendees to your event and provides them an opportunity to engage with you and your brand.

Crowdsourcing Conclusions

The benefits of crowdsourcing are clear – not only do you gain ideas from a diverse group of people and get more interesting results for your event but it also allows you to actively engage your attendees and ensures you are covering what they really want to discuss and learn at your event.  The potential for a richer attendee experience is greatly increased by involving them.  They will be much more engaged with your event and more likely attend if you include them in the decision-making process.  For you, it positions you as creative and innovative and if that isn’t enough, it can lighten your event programming load by including others in the process.  Between you and your crowdsourcing partners, you are creating a successful event.

About Us – rsvpBOOK

rsvpBOOK is an online event registration and event management software.  We help you streamline your event processes, from beginning to end, from creating your event website, to on-site resources, attendee and stakeholder feedback technology, and final accounting reports.  Use your time to take care of more demanding matters – creating an outstanding attendee experience.

rsvpBOOK.   It’s smart, simple, saves you time and money.  Let’s you work smarter, not harder.

Try rsvpBOOK at www.rsvpBOOK.com.  Start your free trial today!

 

 

Event Websites: How to Make Yours Stand Out

Creating a stand-out event website
Creating a stand-out event website

Creating an event website doesn’t have to be overwhelming but does require creative and strategic marketing thinking

 

So you have just been given the green light to get working on that event which has been waiting in the wings for the past couple of months and you have a “to do” list a mile long of things you need to get done –  Invitations, flyers, e-mails, sponsors, program, speakers, marketing campaigns, social media posts, event website.  Wait!  Event website?  Yes, you knew about the event website part but now are wondering how to create one to be as great as that event you’re planning.  Where to begin?

Creating an event website does not need to be an overwhelming task but does require time, creativity, and strategic thinking to rise above basic functionality.  What a lot of event professionals forget is that your website is the primary point of contact and first impression of attendees to your event.  Before people even arrive at your event, your website is the initial face you present to people and they will be judging your event on the basis of your website.  As such it is your most important marketing tool.  If you want to sign up more attendees, attract exhibitors, sell more sponsorships, then you need to create your event website that will attract attendees and compel them to invest their time and money in your event.   With this in mind, we are sharing some important “how to” tips to create a stand out event website.

Your Stand-Out Event Website is Functional and Informative

Ok, so this isn’t the most exciting part of creating your event website but event professional hubris has been the downfall of some otherwise great event websites.  A well-designed website should offer all the important information you need for your event and be engaging and encouraging prospective attendees to register.  When creating your event website, use the best practices and fundamentals of a good website design – simple pages with an eye-catching image which engage your visitors.  Emphasize clarity in your information and ease of navigation for your website so people will get what they need in the shortest possible time – seal the deal while the intention is there.  Make sure the most important content – event location, date and details, event description, registration button – are front and center.  Have a clear navigation bar which is well-organized, visible, and prioritized based on your popular pages.

Don’t ignore the event description.  It needs to convey in as short as possible text, what’s great about your event, what you do and why people should register for it.  Why? When people search for your event in Google, they’ll most likely get a title and description for your event homepage in the search page results.  That text is coming directly from your website and you can control that with tags in your html head section.  There are important restrictions here:  title tags should have fewer than 65 characters and description tags should have fewer than 150 characters.  Anything beyond that will not be seen by search engines or people.

Your functional website also will be adaptive, meaning it will look good on all devices (desktop, phone, tablet) and on all screen sizes and browsers.  The registration button pops out and catches attention and takes prospective attendees to a very straightforward online registration process.

Your Stand-Out Event Website is Search Engine Optimized

Your event website also needs to rise above the other event noise and be optimized in order to be found in search engines by prospective attendees. Start with a memorable website address and descriptive event title.  Keep the address as short as possible and make sure it matches your event title.  Short and original makes it easier for prospective attendees to remember, search for, and share your event.  Also, search engines use titles to help group your event with other keyword searches and to indicate what the main topic of the page is.

Without keyword stuffing, use keywords in your title and event website content which will get you picked up by search engines and found by your target audience when searching.  Especially use your keyword(s) in the title of your event.  Ideally you should work your keyword(s) into a title that’s also compelling for readers in order to get clicks from people who are browsing the search results.

Of course, good SEO means knowing your audience and the right keywords they would use to search for your event.  Understanding the right keywords will help you better optimize your website title, content, headings and website address.  Keep this in mind when creating them.  Need a little help here? You can try Google AdWords (free) or Moz’s Keyword Explorer (free trials available) to create good keyword list.

Because SEO is based on links, the number and quality of other sites linking to you link early and link often.  Link to other relevant pages from your event website as well as any blogs or websites you have access to.  Be sure to link appropriate things to appropriate places and make sure your links include your keywords. When it makes sense, include a few outbound links to non-competing pages in your content.  Search engines crawl the web by following links to and from other pages to get a better idea of how your page interacts with the rest of the web.

Your Stand-Out Event Website is Social Media Optimized

One of the main reasons people attend events is networking so anything you can do before, during and after your event with your website to improve networking is going to add value to your efforts to get people to attend and become loyal audience members.  Social media provides such an opportunity for your prospective attendees to, well, socialize and network.  Optimizing your website for social interaction creates an environment in which your attendees, exhibitors, sponsors and other stakeholders can participate in your event on personal level.  Optimizing for social media makes use of the fact that your attendees and your other stakeholders are your biggest champions and uses the power of the social media as a valuable marketing tool.

Optimize for social media, primarily Facebook likes – and don’t forget Facebook Events – Twitter tweets and, increasingly, Linked In.  Each platform has its own quirks so keep them in mind when optimizing for social actions and use best practices for each specific platform like best time of day to post for each platform, using the hashtag for Twitter, writing in the right content format, and the extra engagement value of great images.

Also, when doing social media optimization, you should think in terms of both technical and content.  On the technical side, make sure you have a set of unique html tags included in titles, descriptions, links, and shareable images.  And how about those ubiquitous social media site share buttons?  They are important to encourage prospective attendees and make sharing easy.  On the content side, think strategically about your session names.  Are they catchy, clear, concise and specific?  How will they read as tweets? What would someone say in a retweet or a Facebook comment?  Increase your creativity here and the social media benefits can provide great rewards.

A word of caution: if you optimize for social media, you must be prepared to invest the time and energy into keeping the social buzz about your event alive.  It requires constant attending to as you are constantly talking to its visitors, pushing out fresh content by the way of news, tweets, posts, and blogs.  So let the social sharing begin!

Your Stand-Out Event Website Has Unique Content

Take an honest and strategic look at the language you use to describe your event.  Is it unique?  Is it compelling?  Would anyone notice if you switched it with text from a competing event?  Does it show what is different about your event and make people want to sign up to attend?  It should.  Is other key content such as the speaker bios canned and boring?  A bit more creative effort by you can make your event website the one that sticks out because it has new information.

Functionality and optimization are important but you need to help prospective attendees connect the dots of how you are unique and are going to deliver the education and connections they are looking for.  Your event website must convince them that your event will deliver value and be worth the time and money investment they are making to attend.  Here is where great “sticky” high quality content is crucial, content that is simple, credible, and elicits positive emotions.

Simple:  Create a simple message that conveys the reason(s) people should attend your event.  This requires you to think like an attendee and discovering why you event matters.  At the same time, generate interest and curiosity in your event which will be satisfied by attending.

Credible: We all want people to attend our event but promising and not delivering will kill your credibility and reputation.  Tell how you will deliver on your promises of a great event by painting a clear picture of the specific things people will get from attending your event.  Perhaps it’s highlighting specific event activities or a major influential speaker.  Show with images how these promises have been fulfilled in the past to add to your credibility.

Elicits Positive Emotions:  Our decisions to attend events are not always logical choices.  They are often influenced by our expectations and anticipations about what we are going to receive in return for our investment.  We invest time, attention and money into things we care about and think will make a difference.  Your event website content needs to address the question: how will my event make people feel?  You can help people by featuring testimonials and stories on your website from past events and encourage attendees to tweet and blog before, during and after the event.

One other consideration for your content – structure it so it is easily shareable.  For example, if the focus of your event is its speakers, make sure each speaker has his own page, image and link – it’s easier to tweet about and pass around.  You’re also empowering others to leverage their own networks.  The same goes for panels, special event features and your sponsors!

Having a functional and attractive event website fully optimized (SEO and social media) to do its “technical” job is important.  However, to maximize your event website you will need to dedicate time, creativity and thoughtful effort to make sure you have fresh, relevant high quality content that speaks to your audience.

Your Stand-Out Event Website Creation

So back to that event you are planning and creating that stand-out event website.  Remember your event website represents your organization and your event to your audience and others.  It is their first impression of you even before they get to the event so make that first impression count.  Most people will make their decision based on how your website looks, functions, and what it says.  Don’t use no money and no time as excuses for having a poor website that turns people away before registering for your event.  Put in that extra effort and creativity and it will pay huge dividends for you, your event, and your attendees.

About rsvpBOOK

rsvpBOOK is an online event registration and event management software.  We help you streamline your event processes, from beginning to end, from creating your event website, to on-site resources, and final accounting reports.  Use your time to take care of more demanding matters – creating an outstanding attendee experience.

rsvpBOOK.   It’s smart, simple, saves you time and money.  Let’s you work smarter, not harder.

Try rsvpBOOK at www.rsvpBOOK.com.  Start your free trial today!

 

 

 

How Event Management Software Helps You Sell Your Event Tickets

How Event Management Software Helps You Sell Your Event Tickets

Tickets

Event management software enables you to manage multiple events quickly and efficiently. The software is easy to use and gives an overview of all activities related to your events. You can use it to input event details, communicate with participants, create reports and much more. One of the benefits of event management software is the ability to sell tickets from your event registration page.

How Can Event Management Software Help To Sell Your Event Tickets?

The software can be used to quickly setup an event registration page in which people can register and purchase tickets. The entire process of registering and purchasing ticket(s) can be completed in minutes. Using pen and paper event management requires you to employ a staff to manually process registrations and ticket payments. There can be errors when processing the information manually and the potential to lose information which results in problems with attendees and ticket sales. These problems are mitigated with a good Event Registration Software & Management tool because it automates the registration and ticketing process thus saving time and money. The payments are processed using credit cards which allows registrants to purchase tickets at their convenience. You can also go paperless by giving registrants a ticket number or including a Bar-code/QR in the confirmation email that can be scanned from their smart phone. All these features make the ticket processing easy which motivates people to buy tickets through the event registration page. The software not only offers an easy event registration page and secure payment processing but includes options for automatic discounts, group discounts, discount codes, and asking lodging and travel information.

Event Registration Software & Management can be used to easily market any event that you are managing. It can be integrated with social media sites so that your event page can be accessed by registrants through Facebook, Twitter, etc. This opens up opportunities for more ticket sales as more people know of the event registration page from these sites. You can use email marketing with the software. Email marketing is a very effective means of spreading information about an event and you can send out emails fast using the software’s email features. By making use of event registration software you can impress people with a smooth event registration page and increase ticket sales.

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Are you asking questions on your registration page?

Are you asking questions on your  registration page?

If you’re organizing an event—like a conference, a fundraiser, a training seminar, or a professional event— asking the right questions is critical and can determine the success of your event.  With an online registration tool like rsvpBOOK.com, you can ask the important questions to registrants easily. Not only will you save time but your guest will love providing all pertinent information before the event.

Lets face it, you will need the information in order to increase your chances of having a successful event.

What are good questions for event registration?

Some people are unaware of the types of questions that are useful when managing your event. Capturing useful information from your registrants can substantially affect the quality of your event management tasks.

These questions are intended to give you ideas about what questions can be useful to you.

FLIGHT ARRANGEMENTS GROUP ARRANGEMENTS HOTEL INFORMATION MISCELLANEOUS REGISTRANT INFO

Benefits of using rsvpBOOK.com to ask questions

  • Capture additional registrant information using  customized questions you create
  • Use conditional logic to display different questions based on specific responses
  • Use conditional logic to display Sessions and/or Sales Items based on question responses; can be used to display different sessions and sales items to different registrant types, for example guests, sponsors and exhibitors
  • Design your question responses using text fields, radio buttons, check-boxes, and drop-down menus
  • Show different questions for each registrant type
  • Organize and display your questions using section headings
  • Specify whether or not responses are required or optional
  • Easily export question responses to any spreadsheet program using our standard reports
  • View responses by question or by registrant
  • View and download attendee responses, easily filter by any specific question, such as arrival time, meal preferences, lodging arrangements
  • Use our standard reports or create custom reports to meet your specific needs.
  • Easily share question responses with vendors and include only the information they need. All reports are accurate in real time; send to the caterer, the hotel, the shuttle company, colleagues and managers

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