Tag Archives: Online Event Marketing

Event Management Software Can Make Your Event a Success

Event Management Software Can Make Your Event a Success


In event planning the devil is in the details and event planners must track and manage a myriad of detail. Registration detail, session details, special events, all bring with them their own set of information that must be tracked.

In the past that data was managed on paper, then some event detail could be managed by spreadsheets, but today much of the data can be tracked using event management software.

Event management software makes it easier to enter data, track data, manipulate data and create reports. Good event management software makes it easier on management, event planners and attendees to find important information quickly.

Here is a short list of some of the ways event management software helps manage event details.

  • Online event registration. Most event management software helps the event planner easily create event registration websites. These websites provide an invaluable service in helping attendees register and pay to attendee the event. Self-registration reduces event costs and reduces data entry mistakes.
  • Session Management. Many events have multiple sessions and more sessions requires increased data management. Event planners must track session times, dates, locations and attendees as well as speaker data. Using event management software makes the process of creating, managing and publishing events easier for all.
  • Event Reporting. Reporting is the key to success. Understanding the number of registrants, session attendance, event feedback all provides valuable information to planners and management. Event management software has both standard and custom reporting systems, making the process of reporting much easier.

This is a very small list of the data that is managed by event management software but event this small set can make event management easier.

Event management software is a valuable tool for event planners. The software helps manage event data and provides an easier way for event management, planners and attendees to get valuable event information quickly.

 Discover how rsvpBOOK helps make managing your event easier.


Non Profit Discount

Non Profit Hands

We understand that non-profits have unique needs.


Non Profit Discount

We offer tools to fit your specific needs, a non-profit discount and support your volunteers every year as they manage all of your events. In addition to our standard set of event registration tools, we offer special, unique tools to fit your donation and volunteer capture needs.


Specific Tools


    • Banquet Table Wizard – setup tables: sell tables and seats
    • Set up Table Captains so that they can manage their own registrants
    • Assign registrants to tables Move registrants from one table to another
    • Assign Table Labels – such as a number, a name or even a table code
    • Set up Table Types – such as VIP, Attendee, Member, Non-member, Faculty, Staff, etc
    • Set up your own prompt verbiage – the prompts lead your registrant through the process
    • Email Marketing – tools to send email messages to various groups, such as: registrants for a certain table type, registrants filtered on a donation amount, etc.
    • Event and Session Attendance tracking – for long term fund-raising efforts


Benefit of using rsvpBOOK


Our feature-rich event management software can boost your attendance while reducing your workload.

Imagine you have to plan and execute a huge conference for your company or organization and you are feeling overwhelmed. You don’t know where to start because there are so many things that you need to accomplish. You should start with rsvpBOOK! We can save you time and allow you to focus on what really matters — your event’s details!

rsvpBOOK’s event management software is made to make your life easier. By capturing your registrant information online, you get back the time to actually work on your event. It is easy to use and requires no special training.
Email your 501(c)3 to support AFTER creating your event to receive Non Profit Discount


Spice up your holiday party with these 3 ideas!

Spice up your holiday party with these 3 ideas! 


The best ideas for holiday work parties are the ones that make people laugh and smile. Be creative and don’t be afraid to ask your co-workers to participate. You might be surprised at what you can do with a little creativity!


Spice up Holiday Party

Gag Gifts

It is much easier to give funny gifts than traditional presents when you are working with a variety of personalities. Popular ideas for gag gifting include finding the worst gift under $5, or having a mystery draw of wrapped gifts where only a few items are actually worth keeping. Just be sure to keep it clean or Monday morning will be awkward!


Best Dessert Contest

Normally, I do not recommend asking guests to bring food because it can be disorganized, but a homemade dessert table typically works well for everyone. You should add a few basic guidelines like a registration form to insure you get a variety and enough dessert for everyone to participate in judging. Another way to build the excitement is to add different categories. My favorite category is most unusual ingredient used (be careful, this one could lead to a couple disgusting desserts).


Around the World Cuisine

Spice up your food selections by featuring a menu with food from around the world. The most common choices are Mexican, Italian and Asian foods, but don’t forget about traditional Christmas cuisine from places like Costa Rica, Trinidad, Spain and Germany. You can find delicious recipes and ideas online and pass on to the catering company/chef.


Online Marketing Tools to Market Your Event

online Marketing Picture

After the initial planning of your event is complete, it’s time to start marketing. In the past event marketing was offline, using  magazines, sometimes newspapers and ads in industry publications to market your event. But today online marketing is a much more effective marketing tool.

Today, event marketing typically happens online using social media and other tools. Social media platforms allow you to talk directly to your followers. That conversation is important to keep people engaged and helps to market your event. Here is a list of potential online marketing tools.

Social Media Marketing

Facebook, Twitter, YouTube, LinkedIn and many other online venues have become tremendous marketing platforms. These platforms provide a great way to connect with potential attendees. You can share event schedules, pictures from previous events, speaker bios and white papers and much more.

The trick to social media marketing is building a list of followers that are interested in your event.  Followers receive event information in their social media accounts.   When your followers share your social media posts with their followers the reach and exposure of your event is amplified.

Group and Forum Marketing

Many online sites have online groups, for example on LinkedIn there is a online group for venture capitalists, so if your event is a venture capitalist event, that LinkedIn group may provide great marketing opportunities. Typically subscribers post questions, articles and connections in these groups and forums, so you can answer questions, post news about your event and build your list of followers and potential attendees.

Video Marketing

There are many online  video platforms but the biggest and most searched is YouTube. The YouTube statistics are stunning;

• According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network

• Over 6 billion hours of video are watched each month on YouTube (source YouTube)

• More than 1 billion unique users visit YouTube each month

If you have video from a previous event or video of upcoming speakers, creating a YouTube channel for your event and posting videos to YouTube with a link to your event landing page can be a very effective marketing tool.

Paid Marketing

There are a number of potential marketing tools that require payment. Paid marketing allows you to target your audience on Google, Facebook or other platforms, have your ad displayed on that platform and drive interested leads to your event registration landing page.

One of the most targeted ad platform for professionals is LinkedIn. LinkedIn ads can target a specific audience, drive them to your landing page and provide track the conversion results.


The most effective marketing strategy is to develop a comprehensive marketing plan and leverage your event management software to get people registered for your event.